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簡歷模板特點適合投遞SEM經(jīng)理職位，有專業(yè)SEM經(jīng)理工作經(jīng)歷描述供參考，幫您制作專業(yè)SEM經(jīng)理

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? 頭像: 隱藏

編輯

["sex","age","nation","education","marriageStatus","politicalStatus","city","jobYear","mobile","email"]

 基本信息: 











廣東深圳



13800138000

BD@100chui.com

? 姓名: 錘子簡歷

我的目標(biāo)是：“為企業(yè)創(chuàng)收，為自己創(chuàng)收”

 求職意向: 
SEM經(jīng)理


廣東深圳


15K-20K


一周內(nèi)到崗

 教育背景

2012.09-2016.06

錘子簡歷大學(xué)

市場營銷

相關(guān)課程：市場營銷

 工作經(jīng)驗

2018.03-至今

錘子簡歷公司

SEM經(jīng)理

熟練操作百度，搜狗，神馬,360等各類平臺賬，對各主流信息流平臺如百度、頭條、廣點通、均有所涉及。
深入分析競價關(guān)鍵詞及定位其人群價值，根據(jù)效果，合理調(diào)整推廣策略，分析著陸頁、創(chuàng)意、相關(guān)關(guān)鍵詞的營銷價值，合理優(yōu)化著陸頁等，提升推廣效果。
分析并關(guān)注整體投放及各渠道、賬戶、細(xì)分項目的數(shù)據(jù)，從各個維度分析投放各層級如展現(xiàn)，點擊，對話/線索，預(yù)約，成交等各個環(huán)節(jié)的轉(zhuǎn)化情況。
依據(jù)公司網(wǎng)絡(luò)運(yùn)營目標(biāo)，制定SEM網(wǎng)絡(luò)推廣投放策略方案，把控各個渠道的推廣方向及結(jié)果，根據(jù)各類推廣渠道制定調(diào)整方案。
定期對 SEM 全流程數(shù)據(jù)進(jìn)行總結(jié)與分析，包括廣告曝光量、點擊量、消費(fèi)、點擊成本、頁面轉(zhuǎn)化、咨詢/線索量、成交量等。
不斷推進(jìn) SEM 全流程各環(huán)節(jié)的優(yōu)化和改善，做到精準(zhǔn)營銷，提高轉(zhuǎn)化率，降低轉(zhuǎn)化成本，提高轉(zhuǎn)化數(shù)量，提升ROI。

2016.07-2017.12

錘子簡歷公司

SEM

對投放結(jié)果進(jìn)行分析、總結(jié)，并根據(jù)分析結(jié)果持續(xù)優(yōu)化投放策略，提高投資回報率，控制成本，獨立負(fù)責(zé)百度/搜狗/360/神馬推廣賬戶的廣告投放及日常管理，對搜索渠道引流結(jié)果負(fù)責(zé)。
在關(guān)鍵詞、廣告創(chuàng)意、帳戶結(jié)構(gòu)等各個環(huán)節(jié)的優(yōu)化，持續(xù)提出策略調(diào)整并實施，調(diào)整廣告創(chuàng)意，找到最優(yōu)質(zhì)的策略，定期與搜索媒體進(jìn)行溝通，了解其產(chǎn)品變化，并靈活應(yīng)用到方案當(dāng)中。
負(fù)責(zé)客戶百度推廣帳戶投放計劃的制定、執(zhí)行，通過電話與客戶進(jìn)行有效溝通了解客戶需求完，尋找意向客戶。
根據(jù)數(shù)據(jù)進(jìn)行分析形成報告，改進(jìn)關(guān)鍵詞策略，競價策略，定期與合作客戶進(jìn)行溝通，挖掘客戶的最大潛力，建立良好的長期合作關(guān)系，護(hù)客戶推廣賬戶，定期制定數(shù)據(jù)報告形成反饋。

? 其他

技能： Sem，Office，Photoshop，MS Office，裝修設(shè)計，數(shù)據(jù)分析，績效考核，市場營銷

語言能力： 大學(xué)英語四級

? 自我評價

做任何事情，要么不做，要做就要把它做好，本人喜歡專研，特別是對方做得好的方面，會盡最大努力去研究搞懂它來為己所用。踏實認(rèn)真、待人真誠，注重團(tuán)隊的工作效率，根據(jù)因人而異的原則合理分配團(tuán)隊成員的工作任務(wù)及目標(biāo)，通過績效考核激勵機(jī)制來激發(fā)團(tuán)隊成員的自信心、責(zé)任感、榮譽(yù)感和歸屬感。