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適合投遞SEM經(jīng)理職位，有專業(yè)SEM經(jīng)理工作經(jīng)歷描述供參考，幫您制作專業(yè)SEM經(jīng)理簡(jiǎn)歷

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? 頭像: 隱藏

編輯

 基本信息: 





本科





廣東深圳



13800138000

BD@100chui.com

? 姓名: 錘子簡(jiǎn)歷

世界屬于那些勤于思考的人，期待未來(lái)

 求職意向: 
SEM經(jīng)理


廣東深圳


8K-10K


一周內(nèi)到崗

 教育背景

2012.09-2016.06

錘子簡(jiǎn)歷大學(xué)

市場(chǎng)營(yíng)銷

 工作經(jīng)驗(yàn)

2018.03-至今

錘子簡(jiǎn)歷公司

SEM經(jīng)理

熟練操作百度，搜狗，神馬,360等各類平臺(tái)賬，對(duì)各主流信息流平臺(tái)如百度、頭條、廣點(diǎn)通、均有所涉及。
深入分析競(jìng)價(jià)關(guān)鍵詞及定位其人群價(jià)值，根據(jù)效果，合理調(diào)整推廣策略，分析著陸頁(yè)、創(chuàng)意、相關(guān)關(guān)鍵詞的營(yíng)銷價(jià)值，合理優(yōu)化著陸頁(yè)等，提升推廣效果。
分析并關(guān)注整體投放及各渠道、賬戶、細(xì)分項(xiàng)目的數(shù)據(jù)，從各個(gè)維度分析投放各層級(jí)如展現(xiàn)，點(diǎn)擊，對(duì)話/線索，預(yù)約，成交等各個(gè)環(huán)節(jié)的轉(zhuǎn)化情況。
依據(jù)公司網(wǎng)絡(luò)運(yùn)營(yíng)目標(biāo)，制定SEM網(wǎng)絡(luò)推廣投放策略方案，把控各個(gè)渠道的推廣方向及結(jié)果，根據(jù)各類推廣渠道制定調(diào)整方案。
定期對(duì) SEM 全流程數(shù)據(jù)進(jìn)行總結(jié)與分析，包括廣告曝光量、點(diǎn)擊量、消費(fèi)、點(diǎn)擊成本、頁(yè)面轉(zhuǎn)化、咨詢/線索量、成交量等。
不斷推進(jìn) SEM 全流程各環(huán)節(jié)的優(yōu)化和改善，做到精準(zhǔn)營(yíng)銷，提高轉(zhuǎn)化率，降低轉(zhuǎn)化成本，提高轉(zhuǎn)化數(shù)量，提升ROI。

2016.07-2017.12

錘子簡(jiǎn)歷公司

SEM

對(duì)投放結(jié)果進(jìn)行分析、總結(jié)，并根據(jù)分析結(jié)果持續(xù)優(yōu)化投放策略，提高投資回報(bào)率，控制成本，獨(dú)立負(fù)責(zé)百度/搜狗/360/神馬推廣賬戶的廣告投放及日常管理，對(duì)搜索渠道引流結(jié)果負(fù)責(zé)。
在關(guān)鍵詞、廣告創(chuàng)意、帳戶結(jié)構(gòu)等各個(gè)環(huán)節(jié)的優(yōu)化，持續(xù)提出策略調(diào)整并實(shí)施，調(diào)整廣告創(chuàng)意，找到最優(yōu)質(zhì)的策略，定期與搜索媒體進(jìn)行溝通，了解其產(chǎn)品變化，并靈活應(yīng)用到方案當(dāng)中。
負(fù)責(zé)客戶百度推廣帳戶投放計(jì)劃的制定、執(zhí)行，通過(guò)電話與客戶進(jìn)行有效溝通了解客戶需求完，尋找意向客戶。
根據(jù)數(shù)據(jù)進(jìn)行分析形成報(bào)告，改進(jìn)關(guān)鍵詞策略，競(jìng)價(jià)策略，定期與合作客戶進(jìn)行溝通，挖掘客戶的最大潛力，建立良好的長(zhǎng)期合作關(guān)系，護(hù)客戶推廣賬戶，定期制定數(shù)據(jù)報(bào)告形成反饋。

 自我評(píng)價(jià): 1、3年以上SEM競(jìng)價(jià)經(jīng)驗(yàn)，1年大型醫(yī)療集團(tuán)競(jìng)價(jià)工作經(jīng)驗(yàn)，實(shí)操競(jìng)價(jià)賬戶日消費(fèi)過(guò)萬(wàn)；
2、熟悉百度、搜狗、360、神馬搜索推廣賬戶搭建及操作，賬戶結(jié)構(gòu)、關(guān)鍵詞、創(chuàng)意等優(yōu)化，以及賬戶效果監(jiān)控；
3、熟悉信息流廣告推廣，如今日頭條、百度信息流等；
4、熟練使用excel，對(duì)數(shù)據(jù)較為敏感，有較強(qiáng)的數(shù)據(jù)分析能力；
5、熟悉網(wǎng)站分析，熟練運(yùn)用SEO優(yōu)化，了解網(wǎng)站結(jié)構(gòu)，熟練運(yùn)用百度統(tǒng)計(jì)、CNZZ等網(wǎng)站流量分析工具，有 WordPress、DEDECMS建站經(jīng)驗(yàn)；

? 其他

技能： Sem，Office，Photoshop，MS Office，裝修設(shè)計(jì)，數(shù)據(jù)分析，績(jī)效考核，市場(chǎng)營(yíng)銷

語(yǔ)言能力： 大學(xué)英語(yǔ)四級(jí)

? 項(xiàng)目經(jīng)歷

2018.06-2018.10

XXX競(jìng)價(jià)轉(zhuǎn)化成本優(yōu)化

項(xiàng)目描述：該項(xiàng)目以裝修設(shè)計(jì)為主，只做家裝，市場(chǎng)競(jìng)爭(zhēng)較激烈。
項(xiàng)目職責(zé)：負(fù)責(zé)天津地區(qū)SEM投放及優(yōu)化。項(xiàng)目前期轉(zhuǎn)化成本較高，轉(zhuǎn)化較難。后續(xù)通過(guò)對(duì)推廣策略調(diào)整，著陸頁(yè)修改，與咨詢的對(duì)接，使項(xiàng)目得到提升。
責(zé)任描述：在該項(xiàng)目中任SEM推廣專員，負(fù)責(zé)該項(xiàng)目得推廣方向及實(shí)施；調(diào)整投放方式以及尋找轉(zhuǎn)化點(diǎn)，并保持轉(zhuǎn)化效果；通過(guò)數(shù)據(jù)分析，精準(zhǔn)流量，優(yōu)化賬戶。

? 自我評(píng)價(jià)

做任何事情，要么不做，要做就要把它做好，本人喜歡專研，特別是對(duì)方做得好的方面，會(huì)盡最大努力去研究搞懂它來(lái)為己所用。踏實(shí)認(rèn)真、待人真誠(chéng)，注重團(tuán)隊(duì)的工作效率，根據(jù)因人而異的原則合理分配團(tuán)隊(duì)成員的工作任務(wù)及目標(biāo)，通過(guò)績(jī)效考核激勵(lì)機(jī)制來(lái)激發(fā)團(tuán)隊(duì)成員的自信心、責(zé)任感、榮譽(yù)感和歸屬感。