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5 年深耕內(nèi)容到交易閉環(huán)，擅長用數(shù)據(jù)講故事、用創(chuàng)意撬增長。既能在 0→1 階段快速試錯(cuò)，也能在 1→100 階段規(guī)?；瘡?fù)制。熱愛折騰新工具，目標(biāo)是做出“讓用戶忍不住轉(zhuǎn)發(fā)”的好內(nèi)容。

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? 頭像: 隱藏

編輯

["sex","age","nation","education","marriageStatus","politicalStatus","city","jobYear","mobile","email"]

? 基本信息: 

28歲



本科





?廣州市

5年經(jīng)驗(yàn)

13800138000

bd@100chui.com

? 姓名: 胡曉慧

任何運(yùn)營工作，都需要兩種思考角度，運(yùn)營角度和用戶角度。

 求職意向: 
新媒體運(yùn)營經(jīng)理 / 新媒體負(fù)責(zé)人


廣州


薪資面議


一周內(nèi)到崗

 教育背景: 2015.09 – 2019.06

北京語言大學(xué)

新聞學(xué) 本科

主修課程：傳播學(xué)、市場營銷、數(shù)據(jù)新聞、視聽語言

 工作經(jīng)驗(yàn)

2021.07 – 2025.07

廣州大鯨信息科技有限公司

新媒體運(yùn)營經(jīng)理

核心業(yè)務(wù)：游戲發(fā)行與電競 IP 運(yùn)營

0→1 搭建官方抖音+小紅書雙端矩陣，12 個(gè)月粉絲 0→160W，全網(wǎng)曝光 8.2 億
建立「選題—腳本—拍攝—投流」SOP，人效提升 40%，單月產(chǎn)能從 60 條增至 100 條
策劃 #次元星賞金賽話題挑戰(zhàn)賽，UGC 投稿 3.6 萬條，品牌詞搜索指數(shù)上漲 500%
打通「內(nèi)容-直播-電商」閉環(huán)：

1. 與淘寶/抖音小店聯(lián)動(dòng)，618 當(dāng)日直播 GMV 580W，ROI 4.8
2. 設(shè)計(jì)會(huì)員積分體系，復(fù)購率由 18% 提至 34%

管理 6 人團(tuán)隊(duì)，制定 KPI & OKR，季度離職率 <5%，2 名成員晉升主管

2019.06 – 2021.06

廣州大鯨信息科技有限公司

新媒體運(yùn)營

核心業(yè)務(wù)：國貨彩妝 DTC 品牌

負(fù)責(zé)微信公眾號(hào)+小紅書 40W 粉絲日常運(yùn)營，圖文平均閱讀 5W+，高于行業(yè) 2.5 倍
打造「素人改造」系列短視頻，單條帶貨 120W 銷售額，入選小紅書官方「REDcase」案例
聯(lián)合 300+ KOL/KOC 鋪設(shè)測評(píng)內(nèi)容，CPE ≤0.08 元，品牌詞搜索量半年增長 260%
用 SQL 自建投放數(shù)據(jù)看板，將投放決策周期從 3 天縮至 30 分鐘

 個(gè)人優(yōu)勢

5 年 0→1 賬號(hào)搭建與千萬級(jí)內(nèi)容矩陣運(yùn)營經(jīng)驗(yàn)，熟悉抖音、B 站、小紅書、微博、公眾號(hào)等全平臺(tái)玩法。

數(shù)據(jù)驅(qū)動(dòng)：通過 A/B 測試與埋點(diǎn)分析，將 ROI 提升 300%，單月 GMV 破 500W。
團(tuán)隊(duì)協(xié)同：管理 6 人內(nèi)容+投放+設(shè)計(jì)小組，跨部門對(duì)接產(chǎn)品、電商、銷售，推動(dòng)項(xiàng)目 100% 準(zhǔn)時(shí)上線。
熱點(diǎn)嗅覺：年度策劃 50+ 爆款話題，單條視頻最高播放 4800W，累計(jì)漲粉 200W+。
工具全棧：PS / PR / AE / FCPX / 剪映專業(yè)版 / Python 基礎(chǔ)爬蟲 / SQL 數(shù)據(jù)看板。