{"m1":[],"m2":["resume_head","resume_name","resume_base_info","resume_skill","resume_hobby","1ef9e808-1afd-49dc-b82c-90df4c82684b","resume_summary"],"m3":["resume_job","resume_edu","resume_work","resume_honor","resume_internship","resume_project","resume_portfolio","5ca9bc6b-b27a-4f17-ba87-50a33144408b"],"m4":[]}
.resume_main[data_color] .skill_item .skill_slider span::before{background-color:${color};}
.resume_main[data_color] .skill_slider s i{background-color:${relative_skill_color};}
.resume_main[data_color] .skill_style_01.skill_item .skill_slider s {border-color:${relative_skill_color};}
.resume_main[data_color] .skill_style_01.skill_item .skill_slider s i{background-color:${relative_skill_color};}
.resume_main[data_color] .skill_style_04.skill_item .skill_slider[data_level="average"] i,.resume_main[data_color] .skill_style_07.skill_item .skill_slider[data_level="average"] i{box-shadow:24px 0 0 ${relative_skill_color}, 48px 0 0 #ccc, 72px 0 0 #ccc, 96px 0 0 #ccc, 120px 0 0 #ccc;}
.resume_main[data_color] .skill_style_04.skill_item .skill_slider[data_level="good"] i,.resume_main[data_color] .skill_style_07.skill_item .skill_slider[data_level="good"] i{box-shadow:24px 0 0 ${relative_skill_color}, 48px 0 0 ${relative_skill_color}, 72px 0 0 #ccc, 96px 0 0 #ccc, 120px 0 0 #ccc;}
.resume_main[data_color] .skill_style_04.skill_item .skill_slider[data_level="advanced"] i,.resume_main[data_color] .skill_style_07.skill_item .skill_slider[data_level="advanced"] i{box-shadow:24px 0 0 ${relative_skill_color}, 48px 0 0 ${relative_skill_color}, 72px 0 0 ${relative_skill_color}, 96px 0 0 #ccc, 120px 0 0 #ccc;}
.resume_main[data_color] .skill_style_04.skill_item .skill_slider[data_level="expert"] i,.resume_main[data_color] .skill_style_07.skill_item .skill_slider[data_level="expert"] i{box-shadow:24px 0 0 ${relative_skill_color}, 48px 0 0 ${relative_skill_color}, 72px 0 0 ${relative_skill_color}, 96px 0 0 ${relative_skill_color}, 120px 0 0 #ccc;}
.resume_main[data_color] .skill_style_08.skill_item .skill_slider[data_level="average"] i{box-shadow:9px 0 0 ${relative_skill_color}, 18px 0 0 ${relative_skill_color}, 27px 0 0 ${relative_skill_color}, 36px 0 0 ${relative_skill_color}, 45px 0 0 ${relative_skill_color},54px 0 0 #ccc,63px 0 0 #ccc,72px 0 0 #ccc,81px 0 0 #ccc;}
.resume_main[data_color] .skill_style_08.skill_item .skill_slider[data_level="good"] i{box-shadow:9px 0 0 ${relative_skill_color}, 18px 0 0 ${relative_skill_color}, 27px 0 0 ${relative_skill_color}, 36px 0 0 ${relative_skill_color}, 45px 0 0 ${relative_skill_color},54px 0 0 ${relative_skill_color},63px 0 0 #ccc,72px 0 0 #ccc,81px 0 0 #ccc;}
.resume_main[data_color] .skill_style_08.skill_item .skill_slider[data_level="advanced"] i{box-shadow:9px 0 0 ${relative_skill_color}, 18px 0 0 ${relative_skill_color}, 27px 0 0 ${relative_skill_color}, 36px 0 0 ${relative_skill_color}, 45px 0 0 ${relative_skill_color},54px 0 0 ${relative_skill_color},63px 0 0 ${relative_skill_color},72px 0 0 #ccc,81px 0 0 #ccc;}
.resume_main[data_color] .skill_style_08.skill_item .skill_slider[data_level="expert"] i{box-shadow:9px 0 0 ${relative_skill_color}, 18px 0 0 ${relative_skill_color}, 27px 0 0 ${relative_skill_color}, 36px 0 0 ${relative_skill_color}, 45px 0 0 ${relative_skill_color},54px 0 0 ${relative_skill_color},63px 0 0 ${relative_skill_color},72px 0 0 ${relative_skill_color},81px 0 0 #ccc;}
.resume_main[data_color] .hobby_item .hobby_item_con .hobby_item_list a.alifont{border-color:${relative_hobby_color};color:${relative_hobby_color}; }
/* ?????? */
.resume_main[data_color] .resume_cover .cover_html svg [data-svg="fill"] {fill:${color};}
.resume_main[data_color] .resume_cover .cover_html svg [data-svg="stroke"] {stroke:${color};}
.resume_main[data_color] .resume_letter .letter_html svg [data-svg="fill"] {fill:${color};}
.resume_main[data_color] .resume_letter .letter_html svg [data-svg="stroke"] {stroke:${color};}
.resume_main[data_color] .resume_letter .letter_html svg [data-fill="fill"] {fill:${color};}
.resume_main[data_color] .resume_cover[data-type="07"] .resume_cover_avatar{border-color: ${color};}
.resume_main[data_color] .resume_cover[data-type="07"] .resume_cover_content{background:${color}}
.resume_main[data_color] .resume_cover[data-type="07"] .cover_item_list a.alifont{color: ${color};}
.resume_main[data_color] .resume_cover[data-type="08"] .resume_cover_content::after{background:${color}}
.resume_main[data_color] .resume_cover[data-type="09"] .resume_cover_content{background:${color}}
.resume_main[data_color] .resume_cover[data-type="09"] .cover_item_list a.alifont{color: ${color};}
.resume_main[data_color] .resume_cover[data-type="10"]{background-color:${color}}
.resume_main[data_color] .resume_cover[data-type="11"] .resume_cover_content{background-color:${color}}
.resume_main[data_color] .resume_cover[data-type="14"]{background-color:${color}}
.resume_main[data_color] .resume_cover[data-type="15"]{background-color:${color}}
.resume_main[data_color] .resume_cover[data-type="19"] .resume_cover_word::before{background-color:${color}}
.resume_main[data_color] .resume_cover[data-type="20"]{background-color:${color}}
.resume_main[data_color] .resume_letter[data-type="06"]{background-color:${color}}
.resume_main[data_color] .resume_letter[data-type="12"]{background-color:${color}}
.resume_main[data_color] .resume_m3 .resume_item dt span.resume_item_title_span{background-color:${color}}
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姓名
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錘子簡歷
兩年媒介經(jīng)驗,對各類KOL了如指掌,談判能力強,自帶相關資源 (微信,微博,今日頭條,小紅書等
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教育背景
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2010.09-2014.06
錘子簡歷大學
新聞學
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工作經(jīng)驗
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- 根據(jù)市場調(diào)研及競品信息梳理,輔助初創(chuàng)品牌定位策略。整合公司傳播素材,撰寫品牌故事,為品牌背書;搭建和運營品牌自身的推廣平臺,主要包括官網(wǎng)的搭建和自媒體(微信、微博)日常運營管理;
- 制定階段性的品牌傳播規(guī)劃,如初期品牌的基礎口碑建設(涵蓋百科詞條、SEO搜索引擎優(yōu)化、關鍵詞搜索、網(wǎng)絡軟文推廣等);策劃推廣活動,配合銷售渠道整合傳播素材;
- 與媒體、公關公司合作,負責新聞發(fā)布會、展會相關活動,撰寫媒體發(fā)布新聞稿件,跟蹤監(jiān)測傳播效果,并整理匯總;
- 執(zhí)行品牌戰(zhàn)略規(guī)劃,配合產(chǎn)品線開發(fā),梳理產(chǎn)品知識,提煉產(chǎn)品賣點,為銷售部提供產(chǎn)品培訓基礎產(chǎn)品信息;
- 對接品牌包裝設計部分工作:產(chǎn)品包裝升級設計方案、新品包裝、產(chǎn)品主KV及產(chǎn)品套盒文案信息的輸出;
- 配合市場部相關物料的制作:品牌手冊、產(chǎn)品折頁、招商手冊及線下活動物料(如X展架、立牌、瓶頸貼等)文案內(nèi)容;
2014.07-2017.12
錘子簡歷公司
資深媒介策劃
- 深度溝通、維護媒體關系,包括媒體中高層編輯記者,市場公關等。負責媒體資源(紙媒、 網(wǎng)媒、自媒體等)的拓展和合作洽談;
- 整合品途網(wǎng)關注領域相關的媒體關系,定期與相關方拜訪聯(lián)絡,了解市場動向;
- 制定并執(zhí)行品途科創(chuàng)大賽品牌傳播計劃,配合公司市場運營活動進行推廣;
- 根據(jù)品途業(yè)務需求拓展新媒體及資源、在內(nèi)容傳播方面組織建設起高效的媒體傳播通道;
- 負責品途集團公眾號的運營,每周策劃適合品途品牌調(diào)性的專題及發(fā)布公司最新活動情況;
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自我評價
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本人工作認真負責,具有較強的團隊領導和合作精神,原單位(北京博視得廣告有限公司)是4A廣告公司,期間,本人工作踏實有耐心,刻苦耐勞,善于發(fā)現(xiàn)問題并解決問題,并得到認可。
另外,本人曾服務各廣告代理公司和各大品牌直接客戶,對數(shù)據(jù)敏感,熟悉各數(shù)據(jù)系統(tǒng)(央視索福瑞、CTR市場研究,AC尼爾森,中天戶外等),分析能力強,在媒體推介中,能提出新的觀點和創(chuàng)意
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作品展示
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+(支持jpg/png格式,單張圖片不超過2M,最多支持添加8張圖片)
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其他
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技能:- Office,MS Office,市場調(diào)研,運營管理,戰(zhàn)略規(guī)劃,搜索引擎優(yōu)化
語言能力:
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項目經(jīng)歷
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2018.06-2019.04
錘子簡歷項目
負責人
項目描述:根據(jù)市場分析、公司戰(zhàn)略及其他情況制定品牌推廣戰(zhàn)略及廣告宣傳規(guī)劃;
分管集團廣州區(qū)域項目全媒體投放、議價、資源整合;
建立媒體穩(wěn)定良好關系;
建設集團總部品牌vi輸出系統(tǒng)及樓盤項目品牌形象多項策劃;
輿情監(jiān)控,建立及完善公關危機方案,處理集團樓盤危機實時妥善解決;
參與項目策劃團隊、外包合作公司相關樓盤的策劃工作給與建議并配合執(zhí)行;